CELEBRITY ENDORSEMENT

Today we investigated how Chanel are using Brad Pitt to promote Chanel No.5:

• The first man to front a Chanel campaign: the actor follows in the footsteps of actresses including Marilyn Monroe, Nicole Kidman, Audrey Tautou and Catherine Deneuve.
• Chanel values remain constant: 'We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.' (Andrea d'Avack, Chanel spokesman)
• Chanel messages updated:  'To keep a legend fresh, you always have to change its point of view. It is the first time we've had a man speaking about a women's fragrance.'
• Use of film marketing techniques as Pitt is a Hollywood mega film star.
• 3 ten-second teaser trailers to introduce their video campaign.
• PREP: add gadgets to your blog (bloglists/webpages: class blog+your class; Web Tools; Advertising). Add 'search' to your blog. 
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  First click on 'Design'

  
  

  

  Then click on Layout, then Add a Gadget, then add the Title/URLs, then SAVE, then Save Arrangement. To change the order, simply drag/drop.