YR 10: YOUR COMPARATIVE ASSIGNMENT

In class and for PREP tonight:

1. Your 3 selected advertisements must be from different decades in order to make comparisons
2. Write the introductory sentence for each advertisement. The second and third will include a comparison / contrast e.g. "Miss Dior features celebrity endorsement by a screen actress, unlike my first advertisement, and borrows interest from Natalie Portman's high-profile performances in current films such as Avengers."
3. For each advertisement, identify 5 key issues in bullet points below each advertisement e.g. context (Art Deco, Art Nouveau, post-war New Look, feminism, modern), target audience (e.g. young, sophisticated, metrosexual male, man about town, woman aiming to seduce, independent woman,) method / approach / style (ways of appealing), appearance of models (including shoes, hair, make-up, colours, posture, gesture), fragrance name, font used, use of slogan
4. Compose the topic sentence for each of these paragraphs based on the bullet point

If possible, search for the ad agency which created the campaign or similar campaigns. You will remember how informative the Lara Croft agency were about how and why they used her in Lucozade.