PREP:
select 3 screenshots from your TV advertisement.
- Write under each screenshot what is important about the representation of the woman / man / social group.
- You are likely to start each point with a topic sentence, then draw attention to the key point, then explain it.
- You may use terms such as denotes, connotes.
- What to write:
- Identify the key codes first, always starting with the most striking
- Formulate a topic sentence in your head; once you have identified this, the rest of the paragraph will write itself
- Focus on representation: how is the model presenting him/herself?
- Visual codes include clothes, gesture, posture, framing, setting, facial expression, make-up, accessories
- Set the advert in context: historical period, social situation
- Ask yourself: what are the brand's values? what does it promise / offer the target buyer?
- What are the brand's messages? What is in the slogan?
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