HUGO BOSS

Class and PREP Analysis of Hugo Boss Jonathan Rhys Myers campaign (2006). Aim to write as fully as possible, explaining how this commercial works. Some pointers:

• target audience + age group
• celebrity endorsement
• environment : urban
• graphical style
• colour palette used + accent / spot colours
• red colour of brand 
• parcours (a sport or athletic, gymnastic activity in which the participant seeks to move quickly and fluidly through an area, often an urban locale, by surmounting obstacles such as walls and buildings)
• he turns heads
• sound (identify sound then explain effects)
• message and values of brand