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| Lauder Aliage (outdoors) |
- identify your message
- how the model represents the target buyer
- how to position image and text in the frame
- the 'rule of thirds'
- using a frame to place text (the brand name and tagline)
- where is your subject looking and why does it matter?
- using appropriate images for your age (tips 1-7 and 9-10)
- picking a subject that you can handle convincingly (sports, hobby, location)
- lighting
- font choices and their connotations
- use of colours
- designing a bottle
- choosing a brand name
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