Monday, 26 September 2011

GIRLS JUST WANT TO HAVE FUN

We are looking at the changing representation of women in our media.  
  1. The 'ladettes' Patsy and Eddie in the TV sitcom Absolutely Fabulous
  2. Cydni Lauper Girls Just Want To Have Fun Watch the music video
  3. Baby, you can drive my car: How do car ads represent modern women? The Jaguar campaign adds to the current spate of jolly ads bent on persuading women that what they need is a zippy little runaround. Among them are the campaigns for the Renault Clio (Nicole and her papa are shifting them in thousands); the Vauxhall Corsa (Ruby Wax and a bevy of good-looking men); the Ford Fiesta (pastel-co-ordinated suburban zombies all putter off to work together in their matching cars - except for Fiesta woman, who daringly takes a different turning); the Peugeot 106 (two women driving across the American desert; shades of Thelma and Louise, but without all the unpleasantness); and the Nissan Micra (slogan "Ask Before You Borrow It" - a furious woman chucks her stuntman boyfriend through a closed window, not for playing fast and loose but for driving her Micra without permission. Another in the series shows a lad in jeans clutching himself in pain, after retribution for a similar crime.)
  4. Peugot Thelms and Louise 
  5. Nissan Ask Before You Borrow It 
  6. Vauxhall Corsa Ruby Wax 
  7. Hester Lacey of The Independent writes about how advertisers target women buyers 
  8. Here is a book about which is worth dipping into.Tomorrow's Women. We also have a hard copy in the library. 

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