As we analyse styles and approaches in our study of representation in advertisements, we notice that broader cultural trends affect advertising in the same way that they affect architecture, fashion, jewellery, interior design, media and the visual arts such as painting, graphic art and film.
For example, we have identified the influence of Art Deco in advertisements from the mid 1920s. The term "art deco" was first used widely in 1926, after an exhibition in Paris, 'Les Années 25' sub-titled Art Deco, celebrating the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exhibition of Modern Decorative and Industrial Arts) that was the culmination of style moderne in Paris.
Art deco represented elegance, glamour, functionality and modernity. Art deco's linear symmetry was a distinct departure from the flowing asymmetrical organic curves of its predecessor style art nouveau. In class we talked about where we could see examples of Art Deco, such as South Beach, Miami when you watch TV programmes such as Burn Notice.
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