USER PROFILE

Today we create a user profile for each of our fragrances. We model each profile on what professionals do and we present it in a graphical form with images. The finished profile shows what the target user of our fragrance is like: all their lifestyle choices, such as clothing brands, shoes, phone, car, coffee shop, restaurant, holiday destination, jewellery, sunglasses, technology, favourite film or book, favourite film star, footballer, model and so on. Below, Kerri designed a profile for her new music magazine called Fusion.

Kerri Snyder Year 12

Who is your imaginary buyer?
Think: Charlie's advert suggests holidays in Aspen or Val d'Isere, clothes from Fat Face, Hollister or SuperDry, people carrier car, Starbucks, iPad.

Karen Tsang Year 12

Kerri based her reader profile on NME's, which follows below:

 NME Reader Profile