COCA COLA: MESSAGES & VALUES

We discuss the continuity of Coca Cola's brand values and the use it makes of the Santa Claus figure, and how this came about.

We view  Coke Zero 007 and analyse the visual and sound codes. We compare the audiences for Coke Zero with those for Diet Coke.

2008 Quantum Of Solace

2012 Skyfall

We pay a virtual visit to The World Of Coca Cola in Atlanta. We look at examples of vintage advertising.