LUCOZADE & LARA CROFT

What have you found out about the way Lara Croft is linked to Lucozade?
The ads  feature an animated Lara Croft drinking Lucozade Energy and is supported by poster advertising and in-store promotions.
SB says the character is ideally suited to its Lucozade Energy brand, as her action-packed lifestyle means she needs energy quickly - a key brand selling point.
We watch the TV Choice DVD about the re-branding of Lucozade.
How computer game heroine Lara Croft became the star of the Lucozade TV advert.

Lucozade began life as a drink for sick people, but marketers hope Lara Croft will help change its image. The video follows the process of making the advert, from the brief to final production.

A specialist media agency plans out where it will be aired. Buying a space in the commercial break during Coronation Street gets Lucozade 20% to 30% of all 16-34 year olds in one shot. The ad makes great play of it being an energy drink, but how good is it for your health? 
We note why Lara Croft was chosen as a good fit for the brand (2001).

Advertising company website here!