While members of the choir were busy singing this week, we went ahead with Secret Santa as planned. Some of you have surprises to open today!
In class for the rest of term and also the lessons in the first week of next term, while I am away, please continue with your essay comparing representations in 3 fragrance advertisements.
REMEMBER:
- Identify the key codes first, always starting with the most striking
- Formulate a topic sentence in your head; once you have identified this, the rest of the paragraph will write itself
- Focus on representation: how is the model presenting him/herself?
- Visual codes include clothes, gesture, posture, framing, setting, facial expression, make-up, accessories
- Set the advert in context: historical period, social situation
- Ask yourself: what are the brand's values? what does it promise / offer the target buyer?
- What are the brand's messages? What is in the slogan?
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