Wednesday, 24 April 2013

SYNERGY: MEGAFRANCHISE DISTRIBUTION METHODS



PREP We discussed how the Hollywood 'big six' use synergy to promote products (a virtuous circle where products cross-promote each other). 
Bond films and Avengers films use tie-ins with big luxury brands.
View a) the Heineken TV Skyfall advert HERE and



b) one of the Audi R8 etron advert with Iron Man.




Then write an analysis of the ways in which they are mini AA films.
Audi / Iron Man cross promotion HERE

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