Yr 11 TARGET AUDIENCE

PREP for MONDAY 14 DECEMBER
You will write about your target audience. Your prep is to draw up a description of who is likely to want to see your film. You write about their age group, the other current films and TV programmes that they are likely to enjoy, the social media that they probably use (and therefore where they would see trailers and watch films). Set out your film using correct punctuation, with the title in italics, the date and director. You can find out these facts from IMDB and current trailers from Apple trailers, for example.
Here is the sort of thing that you might write:
 
14.12.2015 PLANNING: AUDIENCE PROFILE

I started making notes about what my target audience for In Cold Blood would be like based on the things I believe that the viewer of our film opening would like. I included various restaurants, products on the market, films, magazines and genres of film.

 Audience profile: our target audience is likely to be both genders aged 15 - 35

• They are likely to have seen these films recently:

Halloween (dir. John Carpenter, 2007)
Inception (dir. Christopher Nolan 2007)
Zen (Dir. John Alexander 2011 BBC)
Knight and Day (dir. James Mangold, 2011)
The Girl with the Dragon Tattoo (dir. David Fincher, 2011)

 They are likely to have seen these television series:

Spooks
Dancing on the Edge
Paradise

• They are likely to go to the cinema once or twice a month as well as see films on DVD and downloads on their computers

•  Box office returns for films similar to mine show the following figures (source Box Office Mojo): Shutter Island ($294,803,014). I looked at NME story boards to get inspiration for my audience profile.