Yr 10 COCA COLA ADVERTISING

You write up the research that you have done on how Coca Cola targets its audiences with messages and how its brand values are conveyed. (Please note that your teacher is not endorsing Coca Cola as a drink; this is an academic exercise.)

1.  We visit The World of Coca Cola, Atlanta. Meet the Polar Bear
2. Tour the archives (above) http://www.theverybestofcocacola.com/home/?lang=gb
3. Coca Cola: its brand values, taken from its mission statement.http://www.coca-colacompany.com/our-company/mission-vision-values
4. An interesting Prezi summarizes the brand's values here. https://prezi.com/ftv9hvziwqi2/coca-cola-company/
5. Coca Cola and Santa Claus: how the brand marketed itself as a winter drink Learn about Haddon Sundblom in http://www.coca-cola.co.uk/stories/coca-cola-and-father-christmas-the-sundblom-santa-story
6. Diet Coke and Duffy: after watching the ad again, you write up how Duffy represents the target audience for Diet Coke and describe the shift in the message to the consumer; celebrity endorsement
7. Coke Zero and James Bond: after watching the ad again, you write up about the product tie-in (synergy) with Quantum of Solace. How does the advertisement target men?
8. Analyse the 'Hilltop' advertisement 
   http://www.coca-colacompany.com/stories/coke-lore-hilltop-story
9. Analyse the 'I Wish...' campaign https://www.youtube.com/watch?v=jV9pUT8uVM0