B322 INSTITUTIONS QUESTION

Question 4 (a)

Explain why two programmes were scheduled on different channels. 
State the day, time and channel of each programme. (15 marks)

We learn this scheduling information by heart

The Examiner's Report 2016 endorses the choice of TBBT for Question 4 (a)

We looked at C4's commisioning page to learn about C4 brand values http://www.channel4.com/info/commissioning/4producers/comedy

We need to provide evidence that TBBT fits C4's ethos as well as the reasons for the timing of the transmission and for the day of the week

"C4 comedy should be original, bold and distinctive with a real sense of authorship."

E4 is a young channel that, like Channel 4, aims to be more daring and exciting than its competitors. It needs programmes that are popular, entertaining, but not too mainstream to fit its brand image. The institutions core values are to ‘do it first, make trouble and inspire change.’ 

E4 describe their brand identity as ‘witty and eccentric.’ E4 create this brand identity through the use of distinctive idents and promos. TBBT has a similar type of humour.

E4 has a niche audience that appeals to its young target audience (15-35), who are sociable and connected, which is attractive to advertisers as they are a hard demographic to reach on TV. This generates income for the institution.

E4 is part of a public institution – Channel 4 is owned by the British public and is not designed to make a profit. However, E4 is a commercial channel and a non-PSB  digital channel. This means that E4 can show any programme that it thinks will attract their target audience. They are not required to show a certain amount of British programmes, or factual programming.Therefore, it can import lots of American programmes which is cheaper than producing their own, and are able to repeat programmes as often as they like.