In this lesson, you ensure that the 4 ingredients of your Advert number 1 are working well together:
- the picture: cropped, altered, lit as you want it? Enough space for product and text? Does it convey the brand values?
- the brand name: what are its connotations? How will it attract your target buyer? Does the image fit?
- the slogan: does its message appeal, reassure, inspire? Is it brief? Does it use assonance, alliteration,rhythm, patterning to make it memorable?
- the bottle: is it placed prominently?
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