Wednesday, 10 September 2014

Year 10 AUDI MEETS IRON MAN

We investigate how advertisers use synergy and celebrity endorsement to cross promote two products. Audi e-tron advert HERE.
Synergy is the creation of a whole that is greater than the simple sum of its parts. The term synergy comes from the Greek word synergia  meaning "working together".
In the following television commercial for Heineken what are the messages about the Heineken brand? 
PREP Wednesday night's prep and Friday's classwork will include writing your analyses of both these advertisements. Include screenshots.

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