We watch TV Choice video presentation on Lara and Lucozade in which Smith Klein Beecham (owners of Lucozade) brief Ogilvy and Mather (top advertising agency) about the messages and values of their brand.
PREP You each analyse then present one (different) Coca Cola advertisement.
You worked very well on your recent research into television advertisements, presenting them to the class and analysing:
Who is represented?
How does the representation persuade us to like the product?
Who is the target audience?
Tonight you focus on Coca Cola, its target audience, its brand values (what makes us like the product) and its message (how are we persuaded to buy the product). You watch the advertisement, make notes using the three points to help you talk about it, then present it to the class. You can be as detailed as you wish: don't feel that the three questions are the only points to be made.
There exist 'behind the scenes' making of television commercials on YouTube. Disappointingly, the useful one on the Diet Coke and Duffy commercial has been taken down, but there are others.
TellyAds is another source of vintage and contemporary commercials.Jess: What Are You Waiting For? 2015 Coca Cola's newest campaign + background
Ellie: I Wish
Richie: The Hilltop campaign + 'behind the scenes'
Ross: any Christmas TV advertisement such as the polar bears advertisement 2012
Alex: Diet Coke and Duffy guidance and clip here
Amin: free choice such as the 'Mean Joe Green' commercial
Additional Coca Cola advertisements:
Regret Nothing 2015 Diet Coke
Gardener Diet Coke
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