Aim of the lesson today is to practise the textual analysis of representation.
We use the sheet that we complete to demonstrate our research to the examiner.
We show that we have done background research into advertising to understand its codes and conventions.
The work is important as it is submitted in the Appendix.
It's in your own words - not copied or dictated.
Look at your final objective: in your Individual Portfolio you will write 1500 words on three advertisements chosen by you. You will also make two advertisements of your own. Finally, you'll evaluate your own advertisements and in your Appendix you will offer evidence that you have researched representation in advertising. The work that you do today in class and for prep goes into the Appendix of the evaluation.
Lynx Attract
Heineken (Skyfall tie-in)
Right Guard
Doritos
MacBook
Beats By Dre
Sugar Puffs
Mercedes-Benz Cadbury's
Pot noodle
Herb Essences
J'Adore Dior
PREP Complete the sheet:
Your name and date
REPRESENTATION IN ADVERTISING
You chose the following television commercials for prep. You have presented them to the class. Complete the notes after each screening. Here is an extract from the task that you carry out:
3. Galaxy: Audrey Hepburn
Who is represented?
How does the representation persuade us to like the product?
Who is the target audience?
4. Mercedes Benz:
Dreamcar
Who is represented?
How does the representation persuade us to like the product?
Who is the target audience?
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