Yr 10 ADVERTISEMENTS ASSIGNMENT

PREP For your 1,500 word assignment, select three fragrance / perfume / cologne advertisements for men or women. The eventual task will be to compare the representations of men / women. Tonight you are just finding out what there is out there that appeals to you.

• 1 and 2 are print advertisements, 3 is moving image (television)
• Choose from three different periods, for example, the first from the 1920s, 30s or 40, the second from the 1950s, 60s, 70s or 80s, the third (television advertisement) from the 1990s or later.
• This will give you contrasting historical and social context. The task is to compare the representations so difference is helpful.
• Is there enough to say about the ones that you have chosen? This may mean picking (say) a 30 second TV ad rather than a 20 second TV ad.
• Is there a person in your ad? The best ads feature the target audience. Without a detailed image of the target audience, you won't have much to say about the key concept of representation.

Aim: to write an individual assignment with a title such as these. Notice the wording:

A comparison of how women are represented in fragrance advertisements from the 1920s, 1960s and 2011

I have chosen to write about how women are represented in perfume advertisements that span eighty years of advertising: Mavis Vivadou (print, France 1920), Coty L’Imprevu (print, France 1960s) and Valentina Valentino (moving image, 2011).

A comparison of how woman and children are represented in fragrance advertisement from the 1920s, 1990s and 2013

I have chosen to compare three advertisements than span nine decades: Evening In Paris (print 1920s), Lovestruck (print 1990s) and Dior Homme with Robert Pattinson (moving image, 2013).

 
A comparison of how women and children are represented in fragrance advertisements from the 1920s, 1970s and 2010
I have chosen to compare three advertisements than span nine decades: Springtime In Paris (print 1920s), Arpège (print 1970s) and Inspire Christina Aguilera (moving image, 2010).

 A comparison of the representation of women in fragrance advertisements from 1920s, 1960s and 2012

I have chosen to compare three different advertisements that span ten decades of fragrance advertising and the representation of women: La Bohême Vivaudou (print, 1920s), No 5 Chanel (print, 1960s) and Addict Dior (television advertisement, 2012).