B321 RESEARCH INTO THE ADVERTISING INDUSTRY

PREP: COMPLETE TWO SLIDES. Group your products. Be concise (to include maximum number of examples) but also give some detail (to show your understanding)

• I studied soft drinks campaigns for Lucozade, such as..
• I researched many Coca Cola campaigns, like...
• I researched adverts featuring product tie-ins with films such as... (Heineken for Skyfall looked like a mini action adventure film; Audi E-Tron featured Robert Downey Jr as Iron Man; Coke Zero cross-promoted Bond Quantum of Solace)
• I noted many examples of celebrity endorsement. Duffy sells Diet Coke which gives her 'me time'. Daley Thompson, world & Olympic champion, helped Lucozade re-brand as a sports drink; Gary Lineker sells Walkers crisps; Beyonce and Taylor Swift both became “brand ambassadors” for Pepsi and Diet Coke.
• Celebrities promote their own fragrance brands (Intimately Beckham, Paris Hilton, Jennifer Lopez, Justin Bieber, Beyonce....)
• Christmas supermarket campaigns like ....use messages of family, togetherness, warmth and comfort.
• I studied car campaigns such as ...