QI AUDIENCE PLEASURES

QI has been screened on BBC and Dave (formerly UKTV G2). Last lesson we studied BBC as a PSB provider. Today we look into the rebranding of DAVE 'the home of witty banter'. We learn from Red Bee media how they identified the channel's identity through a close analysis of its audience (male 16-44).

 

Year 10 Prep: Watch a clip from QI and analyse the audience pleasures. Use some of the following terms / expressions in your answer:

• mass  and niche audiences
• the points of recognition for the audience are...
• the programme addresses the audience's lifestyle, concerns and aspirations by...
• the audience is positioned as active / passive because...
• is the audience placed in a position of power (= the audience is positioned as omniscient because...)
• lowbrow pleasures include...
• highbrow pleasures include...

TRANSCRIPTS from QI can be read HERE