Include its name and tag line. Add the same header as for your ScoopIt.
For example: My fragrance is Be Delicious with a tag line 'Take a bite out of life'. It features an attractive young woman posed mid shot holding an apple, as in the photo / sketch below. (Take a phone photo of someone posed like your ideal model).
Another example: My fragrance is called Invictus. It features a sportsman looking unbeatable. It is a fresh and sporty creation. The fragrance comes out in July 2013. Invictus, which is Latin for "invincible," represents power, dynamism and energy.
Write a bit about your fragrance.
This is your first draft, your first planning ideas. In class, we practised developing an idea for a men's fragrance. We posed outside against the rough bark of the tree, three quarter profile, then created the following brand ideas indoors:
CHICO
FIND YOURSELF
MONSIEUR
HOMME
FOR THE MAN OF TODAY
BE THE MAN YOU WANT TO BE
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